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Welcome. Dirigo (pronounced
di-ri/go) is derived from the Latin verb to lead. It reflects the agency's mission to lead clients through the maze of branding and communication challenges to a position of market dominance. Meet the team.
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Client: Hughes
:: Print Ads
Hughes, via DIRECWAY, has expertise providing broadband Internet connections to restaurants and franchised businesses -- two vertical markets with specific high-speed access needs. Knowing there was some overlap between the two, we created complementary ads: similar graphical and messaging platform; distinct copy points and offers. The overall result was an increase response rate of 7%.
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