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Tim Fahey
President/Founder

:: A native to the Washington DC area, Tim brings over 26 years of marketing and advertising experience to Dirigo Agency. Tim started out his career as an Art Director and Account Executive for a high technology company serving the business-to-business and technology arena. As a veteran of the DC advertising community, he pursued his life long dream of starting his own agency in 1986 as Fahey & Associates, and then Fahey/Davidson.

Tim Fahey

"A brand is as unique as a person. It can be fun and playful, or as serious and hardworking as you. Like a person, a brand is shaped and formed by the forces inside and outside itself: namely the competitive landscape and customer expectations. Despite the pressure to conform to the status quo of price discounting and sameness, a brand must maintain it's core identity and bring something different to the market that makes customers think they can't live without it."

Tim has led his organization to become known as a champion for solving marketing challenges using strategic branding initiatives and creative communication solutions. Clients, colleagues and peers recognize him for building a team that has a reputation for responsiveness and integrity. As a result, companies like Sprint, Southeastern University, JDSU, and Digene Corporation trust their brand and marketing to Dirigo Agency.

With a background that includes both the creative and account services sides of the business, Tim is driven by a desire to help clients rejuvenate their brands. The skills, tools and awards include:

Skills and Solutions
  • Management of convergence media: Online publishing, web site design and implementation, podcast and CD/DVD, printing, prepress, photography, and dimensional direct mail solutions
  • Authoring programs and skills: Adobe CS3 Series -- inDesign, Illustrator, Photoshop, Dreamweaver and Flash -- QuarkXpress, FileMaker Pro, iMovie, iDVD, Fireworks, PowerPoint, and Keynote.
  • Integrated solutions: Print/radio ads, direct mail, brochures, logo, corporate identity systems, postcards, e-cards, tradshow and presentation displays

Business Tools

  • Measurement tools: Generate leads through Websites, web campaigns, Search Engine Optimization, Sponsorship and Events
  • Managing the brand tools: Brand Books and Style Manuals
  • Presentation tools: PowerPoint, multi-media and virtual tour presentation
  • Brand process tools: expert anlaysis to creative execution process
  • Content expert tools: consultation, writers, technical, and research

Awards

  • Addy Award for Washington Regional Transplant Consortium poster, 2003
  • Department of Energy poster award, 2001
  • Direct Marketing Association of Washington, "Bell Atlantic's Business Tool Kit," 2000
  • Addy Award, Washington for "Wall Street Journal" interactive media, 2000
  • Covenant House Washington, Community Service Award for "Haven on Earth," 2000.
  • Addy Award, Washington for "In search of Ad," self promotion, 1999
  • Print Magazines, Best Redesign of Magazine, for SprintWorld Magazine, 1994
  • Graphic Communications Competition, Award of Excellence for Magazine Process, presented to ColorCraft of Virginia, Fahey/Davidson as designer, 1994
  • OZZIE Gold Award of Excellence, Best Redesign, Corporate SprintWorld Newsletter, 1992
 
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