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Welcome. Dirigo (pronounced
di-ri/go) is derived from the Latin verb to lead. It reflects the agency's mission to lead clients through the maze of branding and communication challenges to a position of market dominance. Meet the team.
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Client: WiderThan
:: Music Download Product Naming
Our challenge? Develop names and logos for the next version of tonePlayer distributed on the Verizon network as well as a new application they had just developed.
A range of options were presented to a focus group of 14- to 24-year-olds (the primary market for downloads). The intersecting waves animated subtely creating an appealing mobile phone application brand.
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