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Welcome. Dirigo (pronounced
di-ri/go) is derived from the Latin verb to lead. It reflects the agency's mission to lead clients through the maze of branding and communication challenges to a position of market dominance. Meet the team.
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Client: Washington Convention & Tourism Corp.
:: Sales Kit
The nation's capital wanted to stake its claim as a world-class meeting destination. We developed a campaign reintroducing D.C. to meeting and event planners and keeping the city uppermost in their minds. The messaging and design platform showcase Washington, D.C.'s duality: a federal city with famous monuments, memorials and museums; and a cosmopolitan city with diverse neighborhoods, a thriving arts scene and lively nightlife.
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