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Welcome. Dirigo (pronounced
di-ri/go) is derived from the Latin verb to lead. It reflects the agency's mission to lead clients through the maze of branding and communication challenges to a position of market dominance. Meet the team.
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Client: Washington Convention & Tourism Corp.
:: Ad Campaign
WCTC's African American Tourism Campaign. Washington, D.C. is a city rich in African American history and culture, a fact not widely recognized by the nation's African American community. This campaign is drawing more black tourists to D.C. by creating a powerful emotional tie to the past and celebrating a dynamic, vibrant city where the influences of Frederic Douglass and Duke Ellington are stronger than ever.paign had a response rate of 15%.
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