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Welcome. Dirigo (pronounced
di-ri/go) is derived from the Latin verb to lead. It reflects the agency's mission to lead clients through the maze of branding and communication challenges to a position of market dominance. Meet the team.
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Client: Washingtonpost.com
:: Direct Mail
Although these two mailers were sent to the same audience (seven months apart) they had two distinct purposes. The "Connect" mailer, featuring a modem extender inside, supported the recently launched brand campaign. The "Lift" mailer unfolded into an airplane, complete with bag of pretzels, and encouraged media buyers to give their media plans a lift with washingtonpost.com. The campaign had a response rate of 15%.
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